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Ace Hardware Partners with DoorDash to Challenge Home Depot’s Market Position
Ace Hardware Partners with DoorDash to Challenge Home Depot’s Market Position
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BTCCSquare news:
Home Depot shares dipped slightly in Monday morning trading as Ace Hardware unveiled a strategic partnership with DoorDash. The collaboration enables on-demand delivery from over 4,000 Ace locations nationwide, directly targeting the DIY segment Home Depot has deprioritized in favor of professional contractors.
Ace now claims first-mover advantage as the largest hardware cooperative on DoorDash's platform. The MOVE positions Ace to capture impulse purchases of tools, garden supplies, and other home improvement essentials through convenience-driven delivery—a competitive edge in an increasingly fragmented market.
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